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Faculty Research

 

1. BOOK PUBLISHED
“Advanced Marketing Management” – A textbook for TYBBA programme of Hemchandracharaya North Gujarat University and Ganpat University, is authored by Prof. Bhavin Pandya and Prof. Mitesh Jayswal.. ISBN No. 978-81-906817-4-2.



2. RESEARCH PAPER PUBLISHED

 

Author(s) Title of the paper Name of the journal Affiliated Institute/University Year & Volume
Prof. Bhavin Pandya
Two Merchandising Domestic Cricket League Brands: Discernible Way to Keep the Brands Productive and Alive European Journal of Social Sciences   Number 1(2010),     Volume 14
Two “Leveraging Brand Assets by Understanding Brand architecture- Imperative for FMCG sector for competitive edge in India” Indian Journal of Marketing   June 2009

Issue - 6

Volume XXXIX.

Prof. Priti Salvi
Two “A paradigm shift in Brand Communication: Accentuating the perception of youth of Gujarat regarding Product Placement in Hindi movies” Indian Journal of Marketing   June 2007

Volume XXXVII • Number 6

Prof. Mitesh Jayswal
Two Merchandising Domestic Cricket League Brands: Discernible Way to Keep the Brands Productive and Alive European Journal of Social Sciences   Number 1 (2010),

Volume 14

Two “leveraging Brand Assets by Understanding Brand architecture- Imperative for FMCG sector for competitive edge in India” Indian Journal of Marketing   June 2009

Issue 6

Volume XXXIX.

Two A paradigm shift in Brand Communication: Accentuating the perception of youth of Gujarat regarding Product Placement in Hindi movies” Indian Journal of Marketing   June 2007

Volume XXXVII • Number 6

One “Marketing of banking Services in India- Ice Cubes According to Mold” Management Trends A journal published by Smt. R.D.Gardi Department of Business Management, Saurastra University, Rajkot Volume I, March 2004



3. RESEARCH PAPER PRESENTED AT SEMINAR/CONFERENCES

Authors(s)
Title of the Paper
Theme of the Conference / Seminar
Affiliated Institute / University
Year
Prof. Bhavin Pandya
International Level Conferences
Two
“A study of Materialism among adolescent: Understanding conceptual framework and imperatives for marketers and society for new horizon” An International Conference on Marketing and Society Indian Institute of Management,

Kozhikode,

Kerala.

2007
Two
“Leveraging Brand Assets by Understanding Brand architecture- Imperative for FMCG sector for competitive edge in India”. NICOM

2008

Nirma Institute of Management,

Ahmedabad.

2008

National Level Conferences
Two
“Effective integration of Business Process – An ultimate requirement for Global market place” National Level Seminar

M.M.

Institute of Management, Mulana, Ambala, Harayana

2004
Three
“Microfinance: - Emergence as Strident catalyst to Eradicate Poverty” Arth – 2007,

One Day National Conference

Nootan Sarva Vidyalaya Kelavani Mandal Sanchalit MBA College, Visnagar

2007
Three
“Developing Prolific Competitive advantage for Sustainable Development”. ANVESH: “Towards Sustainable Growth:

Strategies, Practices and Perspectives” Nirma

Conference for Doctoral Students.

Nirma University of Science and Technology.

Ahmedabad.

2008
Regional and State Level Conferences
Two
“ Rejuvenating Ethnocentrism in India!- A conceptual framework for crafting the competent Indian firm, with perspective of GAAT/ WTO regime for 21st century” AIMS Western Region Conference 2005

V.M. Patel Institute Of Management, Ganpat University,

Kherva.

2005
Two
‘Formulating Strategies for New Prolific Economy - A Conceptual

Framework in Context of Enterprise Resource Planning”

“Adapting Marketing to the e-Economy: Issues, Challenges &
Opportunities”

Faculty of Commerce, Vidyanagar

2006
Three

“ Customer Relationship Management: Perceptible way for longevity in business for organize retailing in India”


The paper won first prize

State level conference and paper presentation competition

 

S.M. Patel Institute of Commerce (GLS Campus), Ahmedabad.

2007
 
Regional and State Level Conferences
Two
“ Rejuvenating Ethnocentrism in India!- A conceptual framework for crafting the competent Indian firm, with perspective of GAAT/ WTO regime for 21st century” AIMS Western Region Conference 2005

V.M. Patel Institute Of Management, Ganpat University,

Kherva.

2005
Three

“ Customer Relationship Management: Perceptible way for longevity in business for organize retailing in India”


The paper won first prize

State level conference and paper presentation competition

 

S.M. Patel Institute of Commerce (GLS Campus), Ahmedabad.

2007
Prof. Nikunj Patel
National Level Conferences
Three
“Microfinance: - Emergence as
Strident catalyst to Eradicate Poverty”
Arth – 2007,
One Day National Conference

Nootan Sarva Vidyalaya Kelavani Mandal Sanchalit MBA College, Visnagar

2007
Two

“Undergoing Revitalization for Supporting Supply Chain”

“Building Competitiveness in the interconnected world –
Opportunities and Challenges”

 

V.M. Institute of Management,
Kherva, Mehsana.

2007
Three

“Developing Prolific Competitive
advantage for Sustainable Development”

ANVESH: “Towards Sustainable Growth:
Strategies, Practices and Perspectives” Nirma
Conference for Doctoral Students

Nirma University of Science and Technology.
Ahmedabad

2008
Regional and State Level Conferences
Two
‘Formulating Strategies for New Prolific Economy - A Conceptual
Framework in Context of Enterprise Resource Planning”
“Adapting Marketing to the e-Economy: Issues, Challenges &
Opportunities”
Faculty of Commerce, Vidyanagar
2006
Prof. Priti Salvi
Regional and State Level Conferences
Two
“Competitiveness of Indian Textile Industry in Post Quota regime” AIMS Western Region Conference 2005 V.M. Patel Institute Of Management, Ganpat University,
Kherva.
2005
Prof. Kaumudi Upadhyay
Regional and State Level Conferences
Two
“Competitiveness of Indian Textile Industry in Post Quota regime” AIMS Western Region Conference 2005 V.M. Patel Institute Of Management, Ganpat University,
Kherva.
2005
Prof. Mitesh Jayswal
International Level Conferences
Two
“A study of Materialism among adolescent: Understanding conceptual framework and imperatives for marketers and society for new horizon” An International Conference on Marketing and Society Indian Institute of Management,

Kozhikode,

Kerala.

2007
Two
“Leveraging Brand Assets by Understanding Brand architecture- Imperative for FMCG sector for competitive edge in India”. NICOM

2008

Nirma Institute of Management,

Ahmedabad.

2008

National Level Conferences
Two
“ Information Technology: A win-win for both customers and banks” National Seminar titled Adopting e-economy: Issues, Opportunities and Challenges

PG Department of Business Studies, SP University, Vallabh Vidhyanagar, Gujarat.

2004
Two
“ Confounded Customer in Banking System: a wakeup call for surveillance in Banking System” UGC sponsored national seminar on Consumer Protection in Service Organization

G.H. Patel Post Graduate Institute of Business Management, Ananad, Gujarat.

2006
Two
“Customer Loyalty Management: An imperative Apparatus for Sustainable Growth in Organized Retail Industry in India.” National Seminar on Retail Marketing- An Indian Perspective

Shreenathji Institute of Management Studies, Nathdwara.
Rajasthan.

2007
Regional and State Level Conferences
Two
“ Rejuvenating Ethnocentrism in India!- A conceptual framework for crafting the competent Indian firm, with perspective of GAAT/ WTO regime for 21st century” AIMS Western Region Conference 2005

V.M. Patel Institute Of Management, Ganpat University,

Kherva.

2005
Three

“ Customer Relationship Management: Perceptible way for longevity in business for organize retailing in India”


The paper won first prize

State level conference and paper presentation competition

 

S.M. Patel Institute of Commerce (GLS Campus), Ahmedabad.

2007
Prof. Kalpesh P. Prajapati
National Level Conferences
Three
Harmonization of Financial Accounting with IFRS: Opportunities and Challenges for Indian Firms
National seminar on “International Financial Reporting Standards- One single accounting for the World Economy.”

Post Graduate Department of business studies. Sardar Patel University, Vallabh Vidhyanagar, Anand.

2008
Prof. Sushil S. Mohanty
National Level Conferences
Three
“Microfinance: - Emergence as
Strident catalyst to Eradicate Poverty”
Arth – 2007,
One Day National Conference

Nootan Sarva Vidyalaya Kelavani Mandal Sanchalit MBA College, Visnagar

2007
Two

“Changing Landscape of Indian Retail – Opportunities & Threats”

Arth – 2007,
One Day National Conference

 

Nootan Sarva Vidyalaya Kelavani Mandal Sanchalit MBA College, Visnagar

2007

 

4. WORKING PAPERS
Our faculty team has been working on several research papers in the diversified area. The research work of the faculty members covers wide range of management concerns at strategic, tactical and operational issues to enhance the quality of decision making. The research work is a sincere quest to contribute to the ever-complex corporate issues. The working research papers are as below with their proposed titles.

  • Prof. Bhavin Pandya
    • A study on product portfolio of selected FMCG companies in India.
    • A study on time allocation of salespersons of selected FMCG companies in India.
  • Prof. Nikunj Patel
    • A study on the Interdependence of Selected Stock market.
    • A study on the Profitability of the Banks.
    • A study on the Efficiency of the Banks.
    • A study on the Productivity of the Banks.
    • A study on the performance on the Mutual fund with positive and negative returns.
    • Model on the Mutual Fund Performance.
  • Prof. Priti Salvi
    • A study on changing trends of celebrity endorsement.
  • Prof. Kaumudi Upadhyay
    • A study on comparison of CCD and Barista – a trend ahead.
  • Prof. Mitesh Jayswal
    • Prof. Jayswal is finalizing his doctorate proposal on ‘In Depth Study of Indian Life Insurance Industry with Specific Focus on Distribution of Life Insurance Services in India’.
  • Prof. Kalpesh P. Prajapati
    • A study on the profitability and financial position of public & private banks during the post deregulation period.
    • A comparative analysis of performance of ULIPs and ELSS schemes of top five ULIPs and ELSS.
  • Prof. Yuvaraj Vyas
    • A study on product portfolio of selected FMCG companies in India.
    • A study on time allocation of salespersons of selected FMCG companies in India.
  • Prof. Sushil Mohanty
    • A Study of Correlation of Selected Currencies Exchange Rates Volatility with Indian Rupee and Its Impact on the Indian Stock Exchanges with Special Reference to BSE (Bombay Stock Exchange).
    • A Study of Financial Returns of Product Mix of Selected FMCG Companies in India.
    • A Study of Investment in Selected Life Insurance Policies and Return on Investment, with respect to time horizon, in the Selected Private Life Insurance Companies in India with Life Insurance Corporation of India.
  • Prof. Neeta M. Pathak
    • A Study of Correlation of Selected Currencies Exchange Rates Volatility with Indian Rupee and Its Impact on the Indian Stock Exchanges with Special Reference to BSE (Bombay Stock Exchange).
    • A Study of Financial Returns of Product Mix of Selected FMCG Companies in India.
    • A Study of Investment in Selected Life Insurance Policies and Return on Investment, with respect to time horizon, in the Selected Private Life Insurance Companies in India with Life Insurance Corporation of India.
  • Prof. Revati Deshpande
    • A study on perception of customers about bath accessories in the region of North Gujarat.
    • A study on various performance appraisal systems in selected ceramic companies.
  • Prof. Kalpesh B. Prajapati
    • A study on Category Analysis of Paras Farmacuticles with specific focus to Livon Brand.
5. CASE DEVELOPMENT
Prof. Bhavin Pandya has written a case study at Raheja Komatsu Indian Batteries India Ltd. – “The Company received a wakeup call”.
Prof. Nikunj Patel has developed a case study at Johnson Screens (India) Ltd.
Prof. Kaumudi Upadhyayhas written a case study at Tudor India Limited. – “Recharge through turnaround.”
Prof. Jayswal has written a case study titled: “Learning to stand ahead”.